Meet the Market Facilitator: Nareg Karekinian, WV Armenia

  • Nareg (left) with PG members
    Market Facilitator Nareg (left) with Producer Group Members
  • Potato VC Arevatsag PG
    Arevatsag Potato Producer Group
  • Collecting the harverst (Potato VC)
    Potato harvest, Lori Province, Armenia
Today’s post is the second in a series of posts where you will get a chance to ‘meet’ our Market Facilitators from all over the world.  This week I would like to introduce Nareg Karekinian from World Vision Armenia.  Nareg supports potato producers in Lori region of Armenia.
How long have you been working as a LVCD Market Facilitator?
For 18 months
2. Can you tell us a little about the place where you work and the people you work with?
I work in Lori one of the greenest spots in Armenia.  People in Lori are known for being soft and having good sense of humor.
3. What do you like best about being a Market Facilitator?
I always loved to work with markets, and this job gives me opportunity to play in the market with a team of Farmers.
4. What do you find to be the most challenging part of the role?
Linking your success with the success of others. Before I had to success in order to improve my situation, as a Market Facilitator I had to wait for the farmers group to success so I can move forward in my career.
5. What is your proudest achievement as a Market Facilitator?
Being part of the great confidence brought into a community makes me proud. Before this project the community was [feeling] hopeless and almost stopped trying new things. Now they are active and tries any ideas they mutually agree on.
6. What do you think makes a good Market Facilitator (skills, attributes)?
The sales skills are mandatory, because if a Market Facilitator can’t sell how he would coach people on selling in a better price.
7. What advice do you have for other WV staff who are just starting an LVCD project?
We Market Facilitators usually don’t give advice to each other, we just wish for them believe and have patience.
8. What is the most significant change you have seen in an LVCD project?
The radical relationships transformation within Arevatsag group members from competition to cooperation, as one of them said “we were ready to kill each other but now we are cooperating and trying to become a team to achieve our common goal”
9. What do you think is the main reason why LVCD has been effective?
The divine principles behind the LVCD, in my opinion organizing cooperation is something essential in all sectors of life, and business is not an exception.
Nareg has also produced a Snapshot about the Arevatsag Potato Producer Group which provides more information about the achievements of the group and the results of the project.
If you’d like to find out more about World Vision’s value chain work in Armenia, please contact Nareg Karekinian or Husik Sargsyan 

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